Comments
CBQ
I just got back from Matchstic’s May BrandCamp—a 2-day intensive workshop for companies on branding, and specifically for helping companies define their own brands.
I am so excited about what we learned about Highgroove, and what makes our team so unique and special, when compared to all the other software development shops. It used to be our differentiator was Ruby and Rails, but with so many other companies now realizing the competitive advantage (or at least claiming they know it), we’ve come to realize that our clients love us for many many other reasons. The fact that we’re experts in Ruby and Ruby on Rails is only one of many factors.
I’ll be blogging more about what we’re doing to help solidify our brand—the brand we already knew and had, but now has become so much more clear.
Posted in Keeping it Simple, Business Comments
CBQ
One of our client’s web services (an API) experienced some brief downtime recently, related to an error on our part in rolling out some new data.
Things like this happen—they’re inevitable when dealing with even simple APIs and web applications. But, it’s not the downtime itself that is the main problem, it’s the communication of the issue, the solution, and the future prevention that are more important.
A first draft of our e-mail to the client had a sentence like this:
“Our sincerest apologies for this service hiccup, we always strive for the highest quality products and services and feel terribly when something like this occurs.”
This was quickly scrapped, since this sentence:
- is totally not our style. We prefer simple, clear communication, and this has a lot of fluff.
- doesn’t really say anything. It sounds a little market-y, and that’s not our job.
- doesn’t contain any details about what what happened or the solution, or how we will prevent it from happening again
Instead, we just simply outlined 3 main points:
- what we implemented to prevent this from happening (a Scout plugin!)
Much better, don’t you think?
Comments
CBQ
Jonathan Wallace has joined the Highgroove Team!
Jonathan joins us as a Ruby and Rails Developer, out of our Atlanta office. Jonathan blogs over at Two Minute Spates on Ruby, Rails, iPhone, git, and entrepreneurship.
His previous role had him telecommuting, so joining our Results Only Work Environment (ROWE) will be easy for him!
Now, if only we could find time to pull him away from all that awesome client work to fill out his bio for the Highgroove Team page….
